
Papi Underwear
WEb creative direction & design
My work included:
• Brand Identity & Visual Design – Developing cohesive graphics, marketing materials, and packaging that resonate with Poppy Underwear’s audience.
• Website & UX/UI Design – Creating intuitive, visually engaging web experiences that enhance customer engagement and online sales.
• Social Media & Digital Assets – Designing high-impact visuals for campaigns, product launches, and promotional content.
• Print & Packaging Design – Ensuring product presentation aligns with the brand’s modern, stylish identity.
By blending creativity with strategy, I helped Papi Underwear maintain a strong, recognizable presence in the competitive fashion industry.